Video: Futureworks Incubator Product to Market Summit at Kickstarter
NYCEDC Futureworks Incubator Product to Market Summit at Kickstarter on Vimeo.
As part of the Futureworks Incubator, we hosted more than 30 startups at Kickstarter for an all-day summit. After breakfast, our early-stage companies presented to Mentors in a rapid succession of two-minute pitches. Then, they went round-robin to gain deeper insight from Mentors into how to improve their product-to-market journey. The summit closed out with Kickstarter’s Zach Dunham and industrial-design consultant Spencer Wright sharing best practices for running a crowdfunding campaign. Dunham and Wright’s The Public Radio went 4.5x over their goal with the support of more than 1,000 backers.
In the video above, Mentors share their perspective on companies and on what makes Futureworks Incubator a vital part of NYC’s industrial ecosystem. Below, pictures from the summit at Kickstarter.
Each startup had two minutes to present their company, product and challenges.
Mentors and the early-stage cohort listening intently.
Pro tip: Never use two cameras at the same time.
Infinia Group’s Chris Gorges and Adafruit’s Jessica Califano mentor companies on storytelling and marketing.
StrongArm’s Mike Kim and KEC Ventures’ John Azubuike help Wearable Media’s Yuchen Zhang think through product and cash flow.
Coalition for Queens’ Casey Reider and Martenero’s John Tarantino chat about building teams.
xxx Manufacturing consultant Digant Dave helps Move38’s Jonathan Bobrow on DFM.
Kickstarter’s Zach Dunham and Julio Terra share crowdfunding strategies.
New York Public Radio’s Christina Yugai specializes in company marketing.
NYCEDC introduced additional programs to the startups.
SecondMuse’s Davar Ardalan talks about what makes the Incubator so special.
SecondMuse’s Katey Metzroth leads a post-event discussion and recap.